7/30/2023 0 Comments Tinyurl for twitterSocial media platforms tell you how many clicks you received and provide a click-through rate (CTR) – you don’t need a third party tool like a link shortener to find that out.Ĭombining the information you get safely and securely from things like Twitter Analytics or Instagram Insights with your Google Analytics helps tell you even more about how your content is performing. And perhaps they do, but no more than you get natively, for free, on social media platforms and via tools like Google Analytics. ![]() Some link shorteners claim to provide you with analytics. ![]() Myth: My link shortening tool provides me with analytics Here’s Twitter addressing some frequently asked questions about its on-platform link shortening service, and an explainer from LinkedIn in case you need further convincing. Platforms now automatically compress links so there is no character limit advantage to using another tool to shorten your links before you publish them on social media. That includes free link shorteners you can find online, or the functionality offered by your social media publishing tool. If you’re using a link-shortening tool to save characters, you’re adding a totally unnecessary step to your work. This is one of the biggest – and fairly old school – misconceptions. Myth: I should shorten links before I publish them on social media to save on character count In this post, I’m going to address a handful of common misconceptions about link-shortening tools, and talk to you about some of the potential risks associated with using them. And, as professional communicators, so must we. Certainly, in the days of 140 character tweets and social platforms counting website addresses towards your character count, they were something of a lifeline.īut things have moved on. If you’ve ever published social media content it’s likely you’ve come across link-shortening tools.
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